Originally from London, UK, Hina Mirza studied at the University of Arts London before moving to Karachi six years ago and starting her own clothing line in 2011. Initially catering to clients in UK and Canada Hina expanded her label with regular local exhibitions over the last two years. Her forte is modern pret wear and she enjoys designing casual tunics and kurtas for women who desire easy to pick up, quality clothing that maintains exclusivity.
Hina’s aesthetic involves a mix of contemporary cuts and universal trends worked into an interplay of pure fabrics. She believes in simple but stylish clothing that is easy to wear and applicable to all ages. Hina works a variety of techniques into her clothes including fanciful buttons, chain accents, screen prints, digital prints and pure net. In an effort to provide wearable clothing Hina keeps her price points sensible for her discerning niche clientele.
