Yasmeen Jiwa is one of the true fashion legends of Pakistan, having built her label brick by brick over the last twenty three years. She is renowned both at home and abroad for her exotic, luxuriant bridals and formals and recently has expanded her label into retail pret and luxury pret wear as well. Her invaluable experience and innate aesthetic shines through all her creations be they pret, formal, or bridals.
The Yasmeen Jiwa  signature promises a charming mix of vintage and modern couture elements. Using age old heritage handcrafts such as Dabka, Kora, Sataray ka Kaam, and Gota in its purest forms, and adding a touch of contemporary refinement, the YJ label brings together comfort and class in each of their creations. She is one of the rare designers paying the utmost detailed attention to delicacy and intricacy of her hand worked pieces.
For her luxury formals and bridal collection she pours intricate thread works and antique handcrafts on traditional eastern silhouettes including saris and lehngas in a color palette ranging from rich deep hues to cool pastels.
